My Greatest Asset is Passion Capital

Have you ever walked into a party, a meeting, an event or a conference by yourself and felt nervous, almost afraid, to walk through the door? It’s almost like the feeling that a child has on his or her first day of school. That first step in the door is so hard, but once you are inside and have met a few people you realize there is no reason to worry. You are welcomed, you feel comfortable and you know you are in the right place. This happened to me this week when I attended a conference and came home at the end of the day after learning that my greatest asset is Passion Capital.

I sat in a room all day with like-minded individuals, who are leaders in both Corporate Canada and the non-profit sector. We listened, learned and discussed purpose-led business strategies. The speakers discussed the importance of corporate citizenship and making meaningful connections with customers, employees and the community.

All morning I listened intently, as I nodded my head in agreement. I shook people’s hands and introduced myself as a professional who believes in purposeful communication. Then I heard Paul Alofs give a keynote address after lunch. His topic: passion capital.

Paul described passion capital as the combination of “energy + intensity + sustainability to succeed.” He explained the seven building blocks to achieving passion capital, and #3 affected me deeply: courage.

In order to affect change, any kind of change, we must have courage. It’s not a word I have ever heard before at a meeting, at a conference or any part of my professional life. If I want to dedicate myself to find ways for profit and purpose to meet, I need the courage to bring about change. But I learned that I can’t do that on my own.

If I am to be part of a movement to change Corporate Canada I need to align myself with courageous leaders. These leaders need to step up and speak out in support of purpose. These leaders, as I learned from another speaker, need to be in the business of doing good and not just in business and doing good.

The people I met, the workshops I attended and the speakers I listened to opened my mind to passion capital, and they showed me that it’s my greatest asset. Success in business does not only come from intellectual, financial or human capital. They need passion capital too.

I now know that my greatest asset is passion capital. I think that most people, while they do not know it yet, also possess it. We strive for purpose where we work, where we shop, what we buy and how we raise our children. But if we want to affect change, and I mean real change, we need the courage to take the first step.

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